1.0WAMUhttps://wamu.orgWAMUhttps://wamu.orgrich600338<blockquote class="wp-embedded-content" data-secret="fam10v6A1s"><a href="https://wamu.org/story/22/03/16/march-madness-is-an-ncaa-gold-mine-this-year-players-can-finally-cash-in-too/">March Madness is an NCAA gold mine. This year, players can finally cash in too</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://wamu.org/story/22/03/16/march-madness-is-an-ncaa-gold-mine-this-year-players-can-finally-cash-in-too/embed/#?secret=fam10v6A1s" width="600" height="338" title="“March Madness is an NCAA gold mine. This year, players can finally cash in too” — WAMU" data-secret="fam10v6A1s" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://wamu.org/wp-content/uploads/2022/03/gettyimages-1310648900_wide-9c31ba15a837bc79224943b22ef6a1ef6a6db605-scaled.jpg25601440For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.