The Discovery Channel's annual "Shark Week" is one of the longest running events on cable television. After 25 years on the air, it's become an American icon of sorts. "Shark Week" executive producer Brooke Runnette explains how the team keeps the shows exciting year after year.
CNN's ratings have hit record lows. The company is still making money thanks to its international presence, but U.S. viewers would rather watch its more opinionated competitors at MSNBC and Fox News. TV critic Eric Deggans of the Tampa Bay Times says CNN should shake things up.
Not long ago, ads targeting gays and lesbians could only be found in alternative newspapers. Now Chevrolet, Levi Strauss and others are targeting that demographic. Guest host Jacki Lyden speaks with Advertising Age reporter Thomas Pardee about changes in LGBT-targeted advertising.
ABC News and Spanish-language broadcaster Univision have joined forces to create a TV news channel aimed at Hispanics who prefer English. But with a target audience that currently turns to the same news sources as everyone else, the venture isn't without risk.
Now that the Olympics are over, what's there to watch on TV? Eric Deggans of the Tampa Bay Times says there is more fun programming than anything else. He tells Audie Cornish that he'll be watching HBO's Hard Knocks series on the Miami Dolphins training camp, TNT's Major Crimes, Discovery's Shark Week and others.
NBC News' top-rated Nightly News with Brian Williams draws a modest number of Hispanics, compared with the population at large. Network executives see that as a growth opportunity, and they're turning to their Spanish-language sister network, Telemundo, for help in realizing it.
A new Sundance Channel series looks at the path back from long-term unemployment. The show follows a boot-camp-like job training program, STRIVE, and its clients aren't just victims of hard economic times. They come from addiction, incarceration and abuse. Guest host Jacki Lyden speaks with STRIVE's Rob Smith about the show Get To Work.
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