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NPR

'Arrested Development' Leads The Charge For Old Brands In New Media

Brands that found their original audiences in traditional, old-media platforms are finding ways to keep going in the world of new media.
NPR

Brooks: 'I'm An EGOT; I Don't Need Any More'

The screenwriter, producer, director and actor, whose name has become synonymous with American comedy, talks about his penchant for spoofs and his decades-long friendship with Carl Reiner. Brooks is the subject of a new American Masters documentary on PBS.
NPR

'Scandal' Creates Twitter Frenzy

Social media was ablaze during the season finale of ABC's hit political thriller Scandal. Host Michel Martin asks Gene Demby, blogger for NPR's Code Switch team, what it is about the show that makes it ripe for Twitter chatter — especially among African Americans.
NPR

Christine Ha: From MasterChef To Home Kitchen

When Christine Ha won MasterChef in 2012, she blew the reality TV show judges away with her Vietnamese influenced cooking. But what really impressed viewers was that she had total control in the kitchen, even though she's blind. Host Michel Martin speaks to Christine Ha about her new cookbook Recipes from my Home Kitchen.
NPR

Show Abandonment: When Viewers Drop Popular TV Programs

What happens when fans stop talking about a show that used to be their favorite? Take American Idol, for example. Last week's finale was way down from last year's finale. It was the first time a finale did not reach the 20-million mark.
NPR

Despite Digital Platforms, TV Still Relies On Word Of Mouth

TV is still a huge topic of conversation on and offline, according to recent research. In fact, conversation about TV is growing in the last few years. And face-to-face word of mouth still has tremendous power when it comes to attracting new viewers to a show. TV still seems to be the most influential medium when it comes to shaping American culture.

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