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NPR

For Election News, Voters Still Turn To Old Media

A study from the Pew Research Center shows that the promise that "new media" will dominate the nominating process isn't coming true. But Twitter and other social media can reveal voters' moods, functioning like "a focus group in the wild."
NPR

Super Bowl XLVI: Dogs In Ads, Madonna At Halftime

With an ad costing about $3.5 million per 30 seconds, the stakes were high as advertisers pulled out all their tricks to wow viewers on Super Bowl Sunday. To review the most talked about ads, guest host Jacki Lyden hears from Tampa Bay Times TV and media critic Eric Deggans, and Detroit News TV critic and writer Mekeisha Madden Toby. They also discuss Madonna's halftime show performance.
NPR

Unions Create TV Ad To Appeal To Young People

Hoping to continue a conversation about inequality started by the Occupy Wall Street movement, a recently tested ad by the AFL-CIO doesn't mention unions. Instead, it focuses on a "Work Connects Us All" theme.
NPR

Producers Pitch Dream Reality Shows

Two thousand people who make reality television gathered this week for a convention in Washington, D.C. No appearances from Snooki or Padma, but there were representatives from Celebrity Wife Swap, Deadliest Catch and Rocket City Rednecks. Hundreds of producers vied for the chance to pitch network executives their ideas for new shows.
NPR

How Did That Ad Make You Feel? Ask A Computer

Rosalind Picard specializes in something called affective computing. She designs technology that can measure and communicate human emotion. Her work started with autistic children, and from there, she moved on to using computers to assess people's emotional connections to brands.
NPR

3 Hidden Themes Of This Year's Super Bowl Ads

Watching the Super Bowl ads every year has become not only a parlor game but an annual checkup of the national zeitgeist. Research shows that more than half of those tuning in want to see the commercials as much as — or even more than — the game itself.
NPR

The Producers Behind NBC's Musical 'Smash'

Producers Neil Meron and Craig Zadan take us inside the world of Smash, the new NBC musical drama about the people putting together a Broadway musical.

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