The social network filed to go public, hoping to raise $5 billion in a huge IPO. The markets are buzzing, but what might it mean for an individual investor? Melissa Block gets the story on high profile IPO's work from Evelyn Rusli, DealBook reporter at the New York Times.
Mark Pincus' company is the maker of FarmVille and other games played on Facebook. He's worth $1.3 billion, and he may see that number grow if he meets his goal: to expand the universe of digital game players from sci-fi geeks to soccer moms and their kids.
Facebook's IPO could value the company at up to $100 billion. That would make it a very expensive stock for a company whose earnings are strong but not stratospheric. Investors who take the plunge will be making a wager that Facebook can capture a very large share of the advertising market.
How does a free website like Facebook get valued at close to $100 billion? Melissa Block talks with Wired magazine senior writer Steven Levy about how Facebook uses your personal information to generate targeted advertisements and huge revenues.
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