Most Super Bowl advertisers tried to crack up the TV audience with over-the-top antics, as is to be expected in the highly viewed event. But some of this year's best ads, as judged by experts and viewers, took a more somber tone.
Some people enjoy the Super Bowl commercials more than the football game. Host Michel Martin and Tampa Bay Times media critic Eric Deggans run through the best and worst ads; from senior citizens making late night trips to Taco Bell to nerds getting really sloppy kisses.
Calls for better equipment and protection for players grew louder in the NFL this year. It follows growing evidence of the damage caused by repeated blows to the head, and some high-profile suicides by former players.
The Baltimore Ravens are the new Super Bowl champions. They defeated the San Francisco 49ers 34 to 31 Sunday night in New Orleans. The game threatened to be overshadowed by a momentum changing 34 minute power outage.
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