At the London Summer Olympics, it's one star-studded 200 meter race down, one to go. American Allyson Felix won the women's 200 Wednesday night, and was part of a U.S. track and field medal-winning binge. On Thursday, Jamiaca's Usain Bolt will run in the men's 200, and the decathlon champ will be decided.
Two big gold medal matches of the Olympics are set Thursday in London, and both involve American women's teams. In water polo, the U.S. women seek to end 12 years of frustration with their first gold medal. And in soccer, the Americans have a chance at redemption. They play Japan which beat them in the World Cup final last year.
More than 20 percent of online retailers have referred to the Olympics in their promotional materials in recent weeks. But unless they're official sponsors, they can't directly use trademarked Olympic symbols or even the word Olympics. So many have had to get creative, using language such as go for the gold, podium or world-class to catch the attention of fans.
NBC's coverage of the London Olympics is a ratings hit. This can present a problem for other networks looking to lure viewers — especially those dedicated to broadcasting sports. Steve Inskeep, talks to media reporter John Ourand of the Sports Business Daily about counter-programming the Olympics, and what sports networks like ESPN are showing instead.
U.S. gymnast McKayla Maroney was disappointed when she took silver in the Olympic vault competition. A photographer snapped her wearing the medal around her neck and a big scowl on her face. That photo has now been Photoshopped on to all sorts of other pictures on the Internet.
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