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NPR

Let's Catch Up: Canada Wins Bronze; Lopez Plays Waiting Game

It's Day 13 of the London Games, and the overall medal tally stands at 82 for the United States, 77 for China, and 48 for Great Britain. Here's a roundup of the news that caught our eye this morning
NPR

Pistorius And South Africa's Relay Team Win Reprieve, Will Race In Final

Oscar Pistorius, who made history last weekend when he became the first amputee to run in an Olympic race, saw his London 2012 experience come to an abrupt end Thursday — before an appeal put his South African 4x400m relay team back in business.
NPR

Olympic Preview: Decathlon Medals To Be Awarded

At the London Summer Olympics, it's one star-studded 200 meter race down, one to go. American Allyson Felix won the women's 200 Wednesday night, and was part of a U.S. track and field medal-winning binge. On Thursday, Jamiaca's Usain Bolt will run in the men's 200, and the decathlon champ will be decided.
NPR

U.S. Women's Soccer, Water Polo Team Go For Gold

Two big gold medal matches of the Olympics are set Thursday in London, and both involve American women's teams. In water polo, the U.S. women seek to end 12 years of frustration with their first gold medal. And in soccer, the Americans have a chance at redemption. They play Japan which beat them in the World Cup final last year.
NPR

Retailers Go For Gold By Evoking Olympic Games

More than 20 percent of online retailers have referred to the Olympics in their promotional materials in recent weeks. But unless they're official sponsors, they can't directly use trademarked Olympic symbols or even the word Olympics. So many have had to get creative, using language such as go for the gold, podium or world-class to catch the attention of fans.
NPR

How Other Networks Compete Against Olympic Games

NBC's coverage of the London Olympics is a ratings hit. This can present a problem for other networks looking to lure viewers — especially those dedicated to broadcasting sports. Steve Inskeep, talks to media reporter John Ourand of the Sports Business Daily about counter-programming the Olympics, and what sports networks like ESPN are showing instead.

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