Less than a week into the World Cup, television ratings for the tournament are soaring in the U.S., where the opening games have attracted record audiences. Could this be an indication that the sport is finally gaining traction in the U.S.? Brian Steinberg, the senior TV editor at Variety, offers his take.
The U.S. starts World Cup play Monday with a match against Ghana. Ghana has eliminated the U.S. from the two previous World Cups, but American fans watching the game in Natal, Brazil, remain optimistic.
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