International | WAMU 88.5 - American University Radio


RSS Feed

Red Bull's Brand As Powerful As Its Beverage

Sunday's stratosphere skydive by Felix Baumgartner was a record-breaking success for the daredevil jumper and a marketing triumph for Red Bull Energy Drink, which sponsored the event. The company's pioneering marketing strategies have propelled it to global success. Melissa Block talks with business writer Duff McDonald, who has profiled the Austrian company and its founder.

Pakistani Girl Shot By Taliban Transported To U.K.

The 15-year-old Pakistani school girl shot by the Taliban has been flown to the United Kingdom for treatment. Malala Yousafzai leaves behind her a country that is full of outrage and disgust over the attack. Yet the reaction to her shooting is much more complicated than that.

Scotland To Vote On Independence From U.K.

Scotland has won the right to hold a referendum on independence from the United Kingdom. Scotland's leader signed an agreement with Britain's prime minister, finalizing a vote in 2014.

Americans Win Economics Nobel For Market Design

Two Americans, Alvin Roth and Lloyd Shapley, have won the 2012 Nobel Prize in Economics. Their research on market design has found many practical applications. It's at the heart of the system used to match medical school graduates with residency programs and is even used in the market that matches human organ donors and recipients.

Softbank Buys $20 Billion Stake In Sprint-Nextel

Japan's Softbank has announced it will spend $20 billion to take a majority stake in Sprint-Nextel. The deal will provide Sprint, the third largest carrier in the U.S. market, with some much needed cash. It also gives Softbank the opening it's been looking for to break into the U.S. market.

Bosnia Begins Work On First Census Since Its Bloody Civil War

Before the former Yugoslavia split and battles began in 1992, Bosnia had about 4.4 million people. It's likely fewer than 4 million are there now. An accurate count is needed if the nation is going to one day join the European Union.

Wiping Out Polio: How The U.S. Snuffed Out A Killer

During the early 20th century, polio killed thousands of American children each summer and paralyzed many more. Now, as the world fights to eradicate the virus globally, we look back at the development of the polio vaccine and its successful deployment around the world.