In a psychology study using Halloween candy, kids who got a candy bar and a piece of bubble gum were less satisfied than kids who got just a candy bar. The study shows that when we think about experiences, we are significantly biased by how the experience ends.
Inventor Rob Rhinehart has raised $1.5 million in seed funding for his powdered food alternative. He and his investors say there's a big market for his product: time- and cash-strapped people currently living on takeout.
The bottled water industry says it uses water far more efficiently than other beverages. But water activists say that few companies in the beverage industry are calculating their total water footprint.
Farmers and small processors are marketing local canned and dry goods under the CSA model. They call small batch food processing "back-breaking work." But many of them are in it to build their local food economy.
Scentee draws power from an iPhone to blast you with the smell of hearty meat or lavender. But could the synthetic smell of meat trick your brain into thinking you're eating meat instead of plain rice?
Forty percent of food in the U.S. goes uneaten each year. The major problem is also a major opportunity for startups like Food Cowboy and CropMobster, which are trying to cash in by connecting sellers of excess food to people in need of it.
Some people in Irwindale, Calif., say the smells coming from the factory where the hot sauce is made are very irritating. They report burning eyes, sore throats and headaches. So the city has asked a judge to order a halt in production until a fix can be found.
Digital menus may help diners make more informed choices about restaurants' food and drink options. And they may boost restaurant profits, too: Sales have increased 23 percent since one Florida restaurant introduced tablet menus in September.
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