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NPR

Softbank Buys $20 Billion Stake In Sprint-Nextel

Japan's Softbank has announced it will spend $20 billion to take a majority stake in Sprint-Nextel. The deal will provide Sprint, the third largest carrier in the U.S. market, with some much needed cash. It also gives Softbank the opening it's been looking for to break into the U.S. market.
NPR

Red Bull's Brand As Powerful As Its Beverage

Sunday's stratosphere skydive by Felix Baumgartner was a record-breaking success for the daredevil jumper and a marketing triumph for Red Bull Energy Drink, which sponsored the event. The company's pioneering marketing strategies have propelled it to global success. Melissa Block talks with business writer Duff McDonald, who has profiled the Austrian company and its founder.
NPR

Sprint Born From Railroad, Telephone Businesses

Melissa Block explores the long family history of the companies that comprise what became Sprint. It all began in Kansas in the late 19th century and came to include a long distance system created by the Southern Pacific Railroad Internal Network Telecommunications, or SPRINT.

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