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NPR

Red Bull's Brand As Powerful As Its Beverage

Sunday's stratosphere skydive by Felix Baumgartner was a record-breaking success for the daredevil jumper and a marketing triumph for Red Bull Energy Drink, which sponsored the event. The company's pioneering marketing strategies have propelled it to global success. Melissa Block talks with business writer Duff McDonald, who has profiled the Austrian company and its founder.
NPR

Sprint Born From Railroad, Telephone Businesses

Melissa Block explores the long family history of the companies that comprise what became Sprint. It all began in Kansas in the late 19th century and came to include a long distance system created by the Southern Pacific Railroad Internal Network Telecommunications, or SPRINT.
NPR

Survey: Economy To Grow But Not Add A Lot Of Jobs

The U.S. economy will continue to grow throughout the rest of the year and in 2013, but at a tepid rate that fails to lower unemployment, according to a new survey of business economists. The forecast, from the National Association of Business Economists, also expects consumer spending to weaken.
NPR

Softbank To Buy Majority Of Sprint Nextel

Japanese mobile phone company Softbank has announced it has agreed to buy 70 percent of Sprint Nextel for $20 billion. The deal would make Sprint Nextel a tougher competitor against its bigger rivals, Verizon Wireless and AT&T.
NPR

2 Americans Win Nobel Economics Prize

Americans Alvin Roth and Lloyd Shapley won the Nobel economics prize Monday for their theory of stable allocations and the practice of market design.

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