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NPR

'How Creativity Works': It's All In Your Imagination

In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.
NPR

Blurring The Line Between Life And Death

Science writer Dick Teresi and transplant surgeon Richard Freeman discuss the ethics of transplant surgery and how doctors determine the point between life and death.
NPR

'Damn Good Advice' From One Of The Real 'Mad Men'

Pioneering ad man George Lois is here to help you "unleash your creative potential." In his new book, Lois shares his secrets for making a catchy commercial that will stick in your head. The No. 1 rule? Be outrageous.
NPR

A 'Wild,' Solitary Journey On The Pacific Crest Trail

The Pacific Crest Trail winds its way from Mexico to Canada through California, Oregon and Washington state. Cheryl Strand decided to take on 1,100 miles of the trail alone on an impulse, after a series of life-changing events. Strand tells host Rachel Martin about her memoir, Wild, and how this untamed piece of nature broke her down and built her back up.
NPR

'The Moon': Children's Book Tackles Lifelong Themes

Host Rachel Martin speaks with author Natalie Babbitt about her new book, The Moon Over High Street. Babbitt is a celebrated writer of children's literature, including the classic, Tuck Everlasting. She's won the Newbery Honor Medal and five of her books have been ALA Notable Children's Books.

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