Filed Under:

In The E-Book World, Are Book Covers A Dying Art?

Play associated audio

In the olden days, a reader might pick up a book because the cover was exciting, intriguing, maybe even beautiful. But in the brave new world of e-books and e-readers, the days when an artist named Chip Kidd could make us reach for a book may be gone.

Kidd, an associate art director at publisher Alfred A. Knopf, has designed book covers for the past 25 years for authors like Cormac McCarthy, John Updike, David Sedaris and Michael Crichton. Remember the menacing Tyrannosaurus rex skeleton on movie posters for Jurassic Park? The original version was Chip Kidd's cover design for the novel.

Earlier this year, Kidd gave a TED talk on the art of designing books. He told the audience that while e-books offer convenience, the growing digital publishing world risks losing "tradition, a sensual experience, the comfort of thingy-ness, [and] a little bit of humanity."

Still, as Kidd tells NPR's Linda Wertheimer, all books — electronic, hardcover or paperback — need covers. "They need some kind of visual representation, whether you're going to be seeing them the size of a postage stamp on a computer screen or a smartphone, or sitting on a table, or on a shelf, or in a bookstore," he explains.

A veteran of the book publishing industry, Kidd understands that his book designs ultimately must help serve the bottom line. His designs can be effective in helping new titles stand out in a bookstore display, but on the online marketplace, a beautifully designed cover can only get you so far.

"People don't buy a book on the Web because of the cover," Kidd says. "They'll buy a book on the Web because they've read a review or it's word of mouth or some combination of the two."

But he's not worried about sticking to old-fashioned ways.

"Hardcover books are, frankly, luxury items, and they sort of always have been. And I think there will be a market for them," he says.

Copyright 2012 National Public Radio. To see more, visit


Not My Job: Comedian Carol Burnett Gets Quizzed On Cougars (The Cats, Of Course)

In the 1970s, families would sit down together every Saturday to watch The Carol Burnett Show. The first five seasons of the legendary variety show are now out on DVD.

Time To Pursue The Pawpaw, America's Fleeting Fall Fruit

Ever seen a pawpaw in the supermarket? Didn't think so. Ohioan Chris Chmiel wants to change that by growing and promoting this seasonal, mango-like fruit that's native to the U.S.

An Evangelical Leader's Changing Views On Gun Ownership

As legislators fail to find solutions to mass shootings, Evangelical Minister Rob Schenck thinks religious groups have a part to play in educating people about guns and their relationships with them.

This Week In Data Collection News, And The Privacy Paradox

As California tightened its digital privacy protections, news involving Google, Pandora and other firms highlighted the way companies increasingly rely on data about their users. How much do we care?

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.