Run River North Stays The Course — And Finds Success | WAMU 88.5 - American University Radio

Run River North Stays The Course — And Finds Success

Run River North is a band that's gotten a few more breaks than most on its level. Last year, the Los Angeles-based Korean-American musicians produced a music video from inside their Hondas. The video went viral — and straight to the carmaker. The company rewarded the group with a surprise performance on Jimmy Kimmel Live.

Before the band landed on the popular late-night program, Run River North had already been approached by a major label.

"We got flown out to New York, and wined and dined. We didn't even know that still happened," says Alex Hwang, the band's lead singer and songwriter.

But things didn't work out quite as they imagined. After the band's appearance on Jimmy Kimmel Live, the contract offers slowed, then eventually stopped coming in.

After the unexpected setback, Hwang and his five bandmates dedicated any free time they had — in between full-time jobs or full-time classes at Cal State — to songwriting, producing and promoting their music. They built a local following and eventually sold out LA's Troubadour, a hot live-music venue for up-and-coming artists.

A few gigs later, an offer came from Nettwerk, the Canada-based label that signed the band fun. Run River North is set to release its debut through the label early next year.

Guitarist Daniel Chae says playing music for a living is something none of his bandmates expected to be doing a year ago — and that their parents would likely agree.

"Our parents sacrificed their lives for us, and I think that's why there's such a strong sense of family in each of us," says Chae. "There is that expectation of, 'Because we did this for you, we hope you have a good job. We hope you can live the American dream.' And we finally find that in music now."

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

Getting A Tattoo Is An Unlikely Rite Of Passage For This Teen

Commentator Katie Davis helped with an unlikely coming of age ceremony for a young man she mentored and tutored for years. She took him to get his first tattoo.
NPR

There Are 200 Million Fewer Hungry People Than 25 Years Ago

That's the good news. The bad news is that there are still 795 million people who don't get enough to eat — and enough nutrients in their food.
WAMU 88.5

Virginia Candidates Spending Big On Consultants, Postage

The political consultants need to get paid, and that direct mail needs postage. Then there's the website and the campaign staff. These are the things candidates in the upcoming Virginia primary are spending big money on.
NPR

Threatened Online? Supreme Court Says Prosecutors Must Prove Intent

Justices declined to delineate exactly what sort of evidence could prove that an online post — such as "took all the strength I had not to ... slit her throat" — was intended to spark fear.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.