Grand Ole Goo Goo Sweetens Fans Old And New

Play associated audio

No one's entirely sure where the Southern treat called the Goo Goo Cluster got its name.

The iconic candy from Nashville, Tenn., celebrates its 100th birthday this year. The confection of marshmallow, peanuts and caramel wrapped in milk chocolate may owe its longevity in part to another Nashville icon: the Grand Ole Opry.

Goo Goo Cluster sponsored the venue's radio broadcasts from 1966 until 2006. In one popular advertisement, stage performers crooned, "Go get a Goo Goo ... it's gooooooood!"

The gooey sweet was advertised so heavily on air through those decades that many people believed "Goo" was an acronym for Grand Ole Opry.

While the true origins of the candy's name remain a mystery, one thing is certain: Goo Goo sales have tumbled in recent years while its manufacturer was focused on other products. Now, Standard Candy Co. is making a big effort to bring the gooey classic back.

These days, Standard Candy is on the road, passing out free samples of its signature candy at events across the South. At a recent convention in Nashville, Vance Sensing stopped to grab a Goo Goo and re-live the taste of his childhood.

"My grandfather had a country store, and I worked for him a lot of weekends," Sensing said. "For pay, he would always let me choose a candy and a Coke, and Goo Goo was one of 'em — one of my favorites."

Convention-goer Heather Cunningham, a 30-something mom with several kids in tow, also stopped for a taste of nostalgia. She hadn't eaten a Goo Goo in years, she said, but remembers how a family friend always had them handy.

"Whenever he would come around, he would always have Goo Goos," Cunningham said. "And me and my twin sister prayed my mom would marry him, 'cause he was the candy man. He always had them candy, and we was like, 'Momma, you really need to marry this man!"

In an effort to reach younger consumers, Standard's made a few changes in the kitchen. It has taken hydrogenated oils out of the recipe and greened the production process.

Brand manager Lance Paine has even created an iPhone app called the "Goo Goo Finder."

"You hit this button here, and up pops your location," Paine demonstrates. "Then you'll see these different flags that are on the map, showing you where your closest Goo Goo retailer is."

One thing Paine won't be changing is the candy bar's deep connection to the South.

"For whatever reason, there seems to be this sort of Southern food zeitgeist that's happening right now," Paine says. "Everyone wants to be from the South."

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Filmmaker Andrea Arnold On 'American Honey' And Preserving Mystery In Film

Arnold's latest film, which won the Jury Prize at the 2016 Cannes Film Festival, tells the story of a group of abandoned teenagers who travel together selling magazine subscriptions door-to-door.
NPR

Our Robot Overlords Are Now Delivering Pizza, And Cooking It On The Go

A Silicon Valley start-up wants to use technology to solve the pizza paradox. It's a food that's meant to be delivered, but never tastes quite as good upon arrival.
WAMU 88.5

Rating The United States On Child Care

A majority of parents in the U.S. work outside the home. That means about 12 million children across the country require care. A new report ranks states on cost, quality and availability of child care - and says nobody is getting it right.

NPR

Our Robot Overlords Are Now Delivering Pizza, And Cooking It On The Go

A Silicon Valley start-up wants to use technology to solve the pizza paradox. It's a food that's meant to be delivered, but never tastes quite as good upon arrival.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.