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Anyone who watches movies knows that when a mysterious disease breaks out ... or when zombies show up ... or when a meteorite causes people to mutate into giant glowing worms, the place you go for answers is the Centers for Disease Control and Prevention.
We've invited CDC Director Thomas Frieden to play a game called "Try to stop these viruses!" Companies are constantly trying to make their campaigns "go viral," infecting brains all over the world. Frieden will answer three questions about viral marketing ideas gone awry.