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Joe Dobrow: "Natural Prophets"

In the '60s and '70s, health food stores were mostly small, local cooperatives with little resemblance to the gleaming Whole Foods or Yes! Organic Markets we have today. But a growing distrust of chemicals and pesticides in commercial food transformed a grass-roots natural food movement into a mainstream, multi-billion-dollar enterprise. Author Joe Dobrow discusses his new book about the entrepreneurs and ideals that shaped today's natural food industry.

Read An Excerpt

Excerpt from "Natural Prophets: From Health Foods to Whole Foods – How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business" by Joe Dobrow. All rights reserved.

NPR

Remembering Robert Swanson, Advertising's 'King Of Jingles'

Robert Swanson revolutionized American advertising and wrote some of the most memorable ad jingles of the 1950s and '60s for products ranging from Campbell's Soup to Pall Mall cigarettes. He died at 95 July 17 at his home in Phoenix, Ariz.
NPR

More Than Just Saying 'Cheese,' Hundreds Sit Test To Become Official Experts

The American Cheese Society will begin proctoring its next Certified Cheese Professional Exam in Des Moines, Iowa, on Wednesday, during the group's annual conference. The rigorous test is only in its fifth year, but nearly 600 people have passed it already. Industry experts say the exam is necessary because of the evolving standards in the growing American cheese business.
NPR

After A Night Of Jeers And Booing, Sanders Supporters Begin To Consider What's Next

Bernie Sanders spoke at the Democratic National Convention on Monday evening. Though he's not the nominee, many of his supporters are in Philadelphia to express their views and frustration.
NPR

Solar-Powered Plane Completes Historic Circumnavigation

The Solar Impulse 2 landed in Abu Dhabi, where its journey began 17 flights ago in March 2015. Alternating with another pilot, Bertrand Piccard flew around the world with no fuel.

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