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In the '60s and '70s, health food stores were mostly small, local cooperatives with little resemblance to the gleaming Whole Foods or Yes! Organic Markets we have today. But a growing distrust of chemicals and pesticides in commercial food transformed a grass-roots natural food movement into a mainstream, multi-billion-dollar enterprise. Author Joe Dobrow discusses his new book about the entrepreneurs and ideals that shaped today's natural food industry.
Excerpt from "Natural Prophets: From Health Foods to Whole Foods – How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business" by Joe Dobrow. All rights reserved.