Bottles And Brains: What Wine Tells Us About Consumer Behavior | WAMU 88.5 - American University Radio

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Bottles And Brains: What Wine Tells Us About Consumer Behavior

It's called "drinking with our eyes" -- the way many of us choose wine bottles based purely on our reactions to their labels. But the science behind wine marketing reveals a great deal about the collective psychology of consumers. We explore the secrets some marketers employ to appeal to consumers and learn how to judge wine by factors other than their labels.

Photo Gallery: Drinking With Our Eyes

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