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It's called "drinking with our eyes" -- the way many of us choose wine bottles based purely on our reactions to their labels. But the science behind wine marketing reveals a great deal about the collective psychology of consumers. We explore the secrets some marketers employ to appeal to consumers and learn how to judge wine by factors other than their labels.
“I think it really smashes a lot of ideas about what the Smithsonian does and what it’s supposed to do,” one curator says of the African-American Museum’s growing collection.