Hitting near market saturation in the U.S. and Europe, tech companies, like Google, Facebook and Apple, are turning their gaze to the developing world. Google launched Project Loon, which would send Internet-providing balloons into the atmosphere above rural areas. Facebook recently announced a lower cost data project, Internet.org effort. And there are rumors of a cheaper iPhone in development at Apple. We explore how tech companies are competing to reach the last untapped market of digital consumers, and what challenges they may face in bringing their services to emerging markets.