WAMU 88.5 : The Kojo Nnamdi Show

Both major political parties are spending hundreds of millions of dollars to influence the opinions of a tiny sliver of the electorate, using attack ads, stump speeches and surrogates to reach undecided voters. But both parties are also engaged in a secretive, data-driven competition to identify and motivate their core supporters for Election Day, drawing inspiration from prescription drug trials and behavioral science experiments. We talk with author Sasha Issenberg about the secret science of winning campaigns.


'Not Without My Daughter' Subject Grows Up, Tells Her Own Story

"Not Without My Daughter" told the story of an American mother and daughter fleeing Iran. Now that young girl is telling her own story in her memoir, "My Name is Mahtob."

Internet Food Culture Gives Rise To New 'Eatymology'

Internet food culture has brought us new words for nearly every gastronomical condition. The author of "Eatymology," parodist Josh Friedland, discusses "brogurt" with NPR's Rachel Martin.

Proposed Climate Change Rules At Odds With U.S. Opponents

President Obama says the U.S. must lead the charge to reduce burning of fossil fuels. But American lawmakers are divided on limiting carbon emissions and opponents say they'll challenge any new rules.

Payoffs For Prediction: Could Markets Help Identify Terrorism Risk?

In a terror prediction market, people would bet real money on the likelihood of attacks. NPR's Scott Simon speaks with Stephen Carter about whether such a market could predict — and deter — attacks.

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