"The Victory Lab" | WAMU 88.5 - American University Radio

WAMU 88.5 : The Kojo Nnamdi Show

Both major political parties are spending hundreds of millions of dollars to influence the opinions of a tiny sliver of the electorate, using attack ads, stump speeches and surrogates to reach undecided voters. But both parties are also engaged in a secretive, data-driven competition to identify and motivate their core supporters for Election Day, drawing inspiration from prescription drug trials and behavioral science experiments. We talk with author Sasha Issenberg about the secret science of winning campaigns.

NPR

Charles Blow's Memoir Reveals Incidents Of Sexual Abuse And Violence

In a new memoir, New York Times Op-Ed columnist Charles Blow opens up about abuse he has suffered, and inflicted in his life. He tells Michel Martin why he told his story in Fire Shut Up in My Bones.
NPR

From Kale To Pale Ale, A Love Of Bitter May Be In Your Genes

Researchers have found a gene that affects how strongly you experience bitter flavors. And those who aren't as sensitive eat about 200 more servings of vegetables per year.
NPR

Top Spending PAC Aims To Keep The Senate In Democratic Hands

Senate Majority PAC, run by allies of Senate Majority Leader Reid, is the top-spending superPAC in the midterm election season. Its donors are essentially a compilation of the party's big-donor base.
NPR

Tech Firms Chip Away At Credit Cards' Share Of Transactions

Companies including PayPal and Apple are competing to convince merchants and consumers to use their swipe-and-go mobile payment systems. Credit card breaches may speed up the use of digital wallets.

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