WAMU 88.5 : The Kojo Nnamdi Show

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"The Victory Lab"

September 24, 2012
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Both major political parties are spending hundreds of millions of dollars to influence the opinions of a tiny sliver of the electorate, using attack ads, stump speeches and surrogates to reach undecided voters. But both parties are also engaged in a secretive, data-driven competition to identify and motivate their core supporters for Election Day, drawing inspiration from prescription drug trials and behavioral science experiments. We talk with author Sasha Issenberg about the secret science of winning campaigns.

Arts & Culture

NPR

'Epic' Movie Role For Music Superstar Pitbull

Cuban-American musician Pitbull has collaborated with top artists and sold millions of albums worldwide. The Los Angeles Times has even called him "America's savviest party-starter." Now Pitbull brings that fun to the big screen. He talks with host Michel Martin about his new animated film 'Epic,' and his booming musical career.

Food

NPR

Canned Peaches Are As Nutritious As Fresh. Really?

What's more, when it comes to some nutrients, like vitamin C, canned peaches pack an even bigger punch than fresh, researchers say. The reasons have to do with how the canning process alters the fruit's cell walls. So eat 'em up!

Politics

NPR

CBC Chair Marcia Fudge Wants Caucus To Be Heard On The Hill

Ohio Representative Marcia Fudge is still relatively new on the block. But she's established herself as the new head of the Congressional Black Congress. In the role, she's already been very vocal about whether the President is doing enough for people of color. Host Michel Martin talks with Congresswomen Fudge about her ideas for America.

Technology

NPR

How That 'Nigerian Email Scam' Got Started

You've probably seen it in your inbox before: Someone who claims to have come into a fortune needs your help. You can share in the profits — if you send along a deposit or your bank account number. Boston Globe correspondent Finn Brunton talks about the history of the "Nigerian prince" or "419" scam, which actually got its start long before email.

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