"The Victory Lab" | WAMU 88.5 - American University Radio

WAMU 88.5 : The Kojo Nnamdi Show

Both major political parties are spending hundreds of millions of dollars to influence the opinions of a tiny sliver of the electorate, using attack ads, stump speeches and surrogates to reach undecided voters. But both parties are also engaged in a secretive, data-driven competition to identify and motivate their core supporters for Election Day, drawing inspiration from prescription drug trials and behavioral science experiments. We talk with author Sasha Issenberg about the secret science of winning campaigns.

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What Will Become Of Obama's Request For Immigration Relief Funds?

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Looking For Free Sperm, Women May Turn To Online Forums

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