Political campaigns have always conducted polls and focus groups to learn more about the electorate and target specific groups. But as Election 2012 enters its final stretch, both parties are experimenting with new data sources -— like music preferences or web searches -- to glean insights about potential voters. As Democrats converge on Charlotte, N.C., for the first day of their national convention, Tech Tuesday explores the links between what we like and how we vote.
Paul Ryan talks about his musical preferences, which he says include AC/DC and Led Zeppelin, and how they compare to Mitt Romney's playlist:
In this Obama campaign video, DJs of varying celebrity explain why they support Obama's reelection:
In the film Equity, investment banker Naomi Bishop navigates the male-dominated world of Wall Street. Screenwriter Amy Fox discusses the film and her research, which included many interviews with women who worked on Wall Street.
When you give to WAMU, your tax-deductible membership gift helps make possible award-winning programs such as Morning Edition, All Things Considered, The Diane Rehm Show, The Kojo Nnamdi Show, and other favorites.