WAMU 88.5 : The Diane Rehm Show

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David Robertson: "Brick By Brick: How LEGO Rewrote The Rules Of Innovation And Conquered The Global Toy Industry"

Along with Coca-Cola, Apple and Disney, LEGO is among the world’s most recognized brands. The toy company annually produces its candy-colored plastic bricks at a rate more than five times the world’s population. And in 2000, Fortune magazine named LEGO the toy of the century. But the Danish company, which began in 1932 producing wooden cars and ducks, recently stood at the brink of bankruptcy. Facing a digital toy revolution and the new world of partnership and licensing agreements, it tried to re-invent itself. When standard innovation strategies fell short, LEGO found success by “returning to the brick.” Diane and her guest, David Robertson, discuss how LEGO conquered the toy industry.

LEGO Creations

Read An Excerpt

Excerpt from "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry" by David Robertson. Copyright 2013 by David Robertson. Reprinted here by permission of Crown Business. All rights reserved.

NPR

In An Alternate 19th Century London, Sins Are Marked With 'Smoke'

NPR's Audie Cornish speaks with Dan Vyleta about his novel, Smoke. It's set in an alternate 19th century London, where the morally corrupt are marked by a smoke that pours from their bodies.
WAMU 88.5

D.C.'s Public Schools Select New Lunch Providers

D.C. Public Schools is abandoning longtime school food provider Chartwells in the wake of allegations of poor food quality and fraud and moving forward with new vendors for 2016. But, questions remain about the selection process and future oversight.

WAMU 88.5

Creating A D.C. State Constitution

We explore the historic process of crafting a constitution for D.C. statehood nearly three decades after the last attempt, and find out how drafters are preparing for the June constitutional convention.

NPR

Online Eye Exam Site Makes Waves In Eye Care Industry

Need a vision test? Now you can do it online with a computer and a smartphone. The site has attracted a lot of attention in the tech world, but eye care professionals have concerns.

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