Latinos are one of the fastest growing segments of the population, but marketers aren't always keeping up with them. Host Michel Martin speaks with Chiqui Cartagena, the Vice President of Corporate Marketing at Univision, and author of Latino Boom II.
The political consultants need to get paid, and that direct mail needs postage. Then there's the website and the campaign staff. These are the things candidates in the upcoming Virginia primary are spending big money on.
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