The Twitter Ads Spawned By Super Bowl Blackout | WAMU 88.5 - American University Radio
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The Twitter Ads Spawned By Super Bowl Blackout

When the lights went out in the stadium at Super Bowl XLVII, Twitter lit up. Advertising teams from various companies capitalized on the break in play with Twitter ad campaigns. Advertising professional Bob Dorfman explains why Oreo's ad was so successful and how social media has changed strategy.
NPR

100 Years Ago, 'New Republic' Helped Define Modern Liberalism

Robert Siegel speaks with The New Republic editor Franklin Foer about the new book Insurrections of the Mind, a collection of seminal essays from the magazine's first 100 years.
NPR

Edible Packaging? Retailers Not Quite Ready To Ditch The Wrapper

To reduce waste, some enterprising companies are trying to roll out products that make the package part of the snack — edible packaging. But selling it to the retail market is trickier than it seems.
WAMU 88.5

Senator's Legislation Would Strip NFL Of Nonprofit Status

The Redskins' refusal to change its name has prompted the legislation from U.S. Sen. Maria Cantwell (D-WA).
NPR

The Kaypro II: An Early Computer With A Writer's Heart

Commentator Andrei Codrescu remembers the first word processor he had — the Kaypro II in the 1980s. Its inventor, Andrew Kay, died Aug. 28, at the age of 95.

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