Jaws, Teeth And Fins! Oh My! 'Shark Week' At 25

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The Discovery Channel's annual "Shark Week" is one of the longest running events on cable television. After 25 years on the air, it's become an American icon of sorts — so much so, that comedian Stephen Colbert has called it his second favorite time of year.

Legend has it that "Shark Week" began as an idea scribbled down on a cocktail napkin during a brainstorming meeting at a bar.

"Shark Week" executive producer Brooke Runnette talks with NPR's John Donvan how the team keeps the shows exciting year after year.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

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