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Esther Cepeda recently learned a new word: "Hispandering." And, she writes in an op-ed for The Washington Post writers group, "it perfectly captures the spirit of the moment" in presidential politics.
Cepeda defines "Hispandering" as "never mind policy, trot out some Hispanic stars, drop a few words en espanol ... and do everything but don a golden-threaded mariachi sombrero while promising el mundo." And she sees President Obama and, to a lesser degree, Mitt Romney, clearly pandering to Hispanic voters in the run-up to the 2012 election.
Cepeda talks with NPR's Neal Conan about what candidates should and should not do to attract Hispanic voters.
Tell us: Whichever group you belong to, how can you tell when a politician is pandering for your vote?