Branson: It's Time To Re-Think 'Business As Usual'

Richard Branson built a global business empire with the philosophy "have fun and the money will come."

As the founder of Virgin Group, he built a mail-order record company into a major record label and a chain of record stores, started an airline, created a space tourism company, and has been actively involved in humanitarian efforts.

Now, Branson argues that it's time to rethink the way businesses function. You can make money, he says, by doing good. In a new book, he says that businesses can make a profit and also care about people, communities, and the planet at the same time.

NPR's Neal Conan talks with Branson about his new book, Screw Business As Usual.

Copyright 2011 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Opulent And Apolitical: The Art Of The Met's Islamic Galleries

Navina Haidar, an Islamic art curator at the Met, says she isn't interested in ideology: "The only place where we allow ourselves any passion is in the artistic joy ... of something that's beautiful."
NPR

How New Jersey Tamed The Wild Blueberry For Global Production

In the past 10 years, the global blueberry crop has tripled. Yet the big, round commercial blueberry is a fairly recent innovation. It was created by breeders exactly 100 years ago, in New Jersey.
WAMU 88.5

Fannie Lou Hamer and the Fight for Voting Rights

Kojo explores the life and legacy of Fannie Lou Hamer, a poor Mississippi sharecropper who became an outspoken voice in the civil rights movement and the fight for voting rights.

WAMU 88.5

Computer Guys and Gal

Chrysler recalls cars to boost their cybersecurity. Microsoft debuts its new Windows 10 operating system. And navigation tech could bring us robotic lawn mowers. The Computer Guys and Gal explain.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.