Product Names Make Dasani And Swiffers Sell | WAMU 88.5 - American University Radio
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Product Names Make Dasani And Swiffers Sell

A product may be useful and appealing in its own right, but the brand name can make or break its success. In a piece for The New Yorker, staff writer John Colapinto profiles a firm, Lexicon, that's dedicated to matching new products with the right brand names.
NPR

The Ol' Puzzle Switcheroo

Every answer is a made-up two-word phrase, where the second and third letters of the first word are switched to get the second word.
NPR

College Life Doesn't Have To Mean Crummy Cuisine, Says Dorm Room Chef

Sick of dining hall pizza, public health student Emily Hu taught herself how to cook — even with no oven. Now she's hoping to inspire her peers to pick up cooking skills and healthier eating habits.
NPR

Democrat Seeks Limits On Operations Against ISIS

Rep. Adam Schiff of California plans to introduce a bill that would authorize military operations against ISIS. NPR's Rachel Martin talks to Rep. Schiff about the new legislation.
NPR

In Sweden, Remote-Control Airport Is A Reality

Sweden is the first country in the world to use new technology to land passenger airplanes remotely. At an airport in a tiny town, flights are guided by operators sitting miles away.

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