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Product Names Make Dasani And Swiffers Sell

A product may be useful and appealing in its own right, but the brand name can make or break its success. In a piece for The New Yorker, staff writer John Colapinto profiles a firm, Lexicon, that's dedicated to matching new products with the right brand names.
NPR

Broadway Chanteuse Barbara Cook: 'My First Memories Are Of Singing'

After starring in Broadway shows like The Music Man and Candide, Cook struggled with addiction, then staged a successful second career as a cabaret singer. Her new memoir is Then and Now.
NPR

Nothing Says 'Hip' Like Ancient Wheat

Many consumers in North America and Europe are willing to pay a premium for nutritious, organic grains. That makes the market ripe for a revival of millennia-old bread wheat, some plant breeders say.
NPR

Elizabeth Warren Campaigns With Hillary Clinton, Goes After Donald Trump

In their first appearance together of the 2016 campaign, the progressive hero and Massachusetts senator enthusiastically endorsed Clinton.
NPR

Human Or Machine: Can You Tell Who Wrote These Poems?

Can a computer write a sonnet that's indistinguishable from what a person can produce? A contest at Dartmouth attempted to find out. With our online quiz, you too can give it a try.

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