Doge At 'Dega: Dogecoin Sponsors Race Car

Play associated audio

Dogecoin users, it turns out, are passionate about underdogs. At Talladega Superspeedway this Sunday, one of the cars running will stand out from the rest.

Dogecoin is the digital currency that's similar to Bitcoin. (Doge is a slang term for "dog" used in Internet memes. There's a famous image of a puzzled-looking dog that's been a viral hit and it's also the currency's mascot.)

Back in March, when someone posted on Reddit that NASCAR driver Josh Wise needed a sponsor, the Dogecoin community stepped in.

"It instantaneously struck a chord within me and I remember sitting there saying this is totally awesome and we need to make it happen," says Kevin Dusenberry. He managed a fundraiser that, in eight days, raised over 60 million Dogecoin — enough to cover the $55,000 needed to sponsor the driver's car at Talladega.

For the race this Sunday, Dusenberry and his team will have great seats. "We have Hot Passes so we'll be on pit road for the entire race, cheering Josh on and watching him hopefully come in first place," Dusenberry says.

Of course, race cars are branded by their sponsors — so across the hood of Josh Wise's car, sort of peering out at the other drivers as it goes around the track, will be that puzzled-looking doge.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

NPR

'We're Mostly Republicans': New Hampshire Voters Explained By 'Our Town'

After NPR's Bob Mondello used The Music Man to help explain the Iowa caucuses, he wished there was a musical of Our Town so he could do the same for New Hampshire. It turns out there is one.
NPR

Gulf Of Mexico Open For Fish-Farming Business

For the first time, companies can apply to set up fish farms in U.S. federal waters. The government says the move will help reduce American dependence on foreign seafood and improve security.
NPR

'We're Mostly Republicans': New Hampshire Voters Explained By 'Our Town'

After NPR's Bob Mondello used The Music Man to help explain the Iowa caucuses, he wished there was a musical of Our Town so he could do the same for New Hampshire. It turns out there is one.
NPR

Infomagical: WNYC's 'Note To Self' Tries To Make Information Overload Disappear

NPR's Ari Shapiro checks in with Manoush Zomorodi of WNYC's podcast, "Note To Self," about their "infomagical" challenge. They're trying to mediate the problem of information overload and have some results to share.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.