Doge At 'Dega: Dogecoin Sponsors Race Car

Play associated audio

Dogecoin users, it turns out, are passionate about underdogs. At Talladega Superspeedway this Sunday, one of the cars running will stand out from the rest.

Dogecoin is the digital currency that's similar to Bitcoin. (Doge is a slang term for "dog" used in Internet memes. There's a famous image of a puzzled-looking dog that's been a viral hit and it's also the currency's mascot.)

Back in March, when someone posted on Reddit that NASCAR driver Josh Wise needed a sponsor, the Dogecoin community stepped in.

"It instantaneously struck a chord within me and I remember sitting there saying this is totally awesome and we need to make it happen," says Kevin Dusenberry. He managed a fundraiser that, in eight days, raised over 60 million Dogecoin — enough to cover the $55,000 needed to sponsor the driver's car at Talladega.

For the race this Sunday, Dusenberry and his team will have great seats. "We have Hot Passes so we'll be on pit road for the entire race, cheering Josh on and watching him hopefully come in first place," Dusenberry says.

Of course, race cars are branded by their sponsors — so across the hood of Josh Wise's car, sort of peering out at the other drivers as it goes around the track, will be that puzzled-looking doge.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

NPR

Professional Wrestling World Mourns Longtime Star 'Rowdy' Roddy Piper

The Canadian entered the WWF as a villain and fought Hulk Hogan and Mr. T in the first Wrestlemania event. The career gave the often-bekilted grappler many chances to show off his bagpipe skills.
WAMU 88.5

Donald Trump Sues Chef José Andrés Over Hotel Pullout

Trump has filed a $10 million breach-of-contract lawsuit against Chef José Andrés and his companies after Andrés announced that he's canceling plans to have a restaurant inside Trump's Old Post Office hotel in downtown D.C.
NPR

Pacific Trade Pact In Limbo As Talks End Without A Deal

Disagreements remain among the 12 countries regarding drug patents, market access and more, and likely will delay congressional debate of any eventual agreement into 2016.
NPR

Despite Host Controversy, Amazon Takes A Chance On 'Top Gear'

The trio that made Top Gear the world's biggest car show will return to the small screen in a new show for Amazon Prime. The BBC canned one of its hosts last year after a fight with a producer.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.