Why HealthCare.gov Isn't Like A Typical E-Commerce Site
By: Steve Henn
October 22, 2013
The federal government's beleaguered health care exchange site, HealthCare.gov, shares little in common with the e-commerce sites consumers use every day. On most e-commerce sites, prices are simple to find. Not so on HealthCare.gov. And that may be one of the reasons relatively few visitors to the site have actually enrolled.
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