Apple Hires Burberry CEO To Improve Customer Experience | WAMU 88.5 - American University Radio

Apple Hires Burberry CEO To Improve Customer Experience

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Earlier this week, it was announced that Apple hired Burberry's CEO Angela Ahrendts to revive its network of Apple stores. Those stores used to provide unique, highly efficient customer service but are struggling now because of competition from other computer stores that have adopted Apple's retail business model.
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