In Colombia, Starbucks To Take On Juan Valdez | WAMU 88.5 - American University Radio
Filed Under:

In Colombia, Starbucks To Take On Juan Valdez

Play associated audio

Seattle-based coffee giant Starbucks has announced it's going to expand to Colombia.

The country is known for its Arabica beans and for the mythical coffee farmer Juan Valdez. He's helped sell Colombia's coffee for 50 years.

Starbucks has cafes in 50 countries. And now, it's coming to perhaps the country most associated with coffee.

Howard Schultz, who's the company's chief executive, announced that the first shop will open in Bogota next year, followed by 50 more cafes and in other cities over five years.

Colombia's coffee beans, grown in small haciendas in the mountains, are world famous. And big cities have plenty of coffee shops, like the Juan Valdez cafes operated by the Coffee Growers Federation.

But Starbucks sees a market in an increasingly affluent country that has nearly 50 million people – and that's developed a relatively recent taste for high-brow coffees.

The announcement came while Colombia's coffee farmers have been striking for more government aid to help them weather low global prices for the beans.

Starbucks says its plans should help — the company plans to buy from Colombian farmers and roast the coffee here.

The big question is: What will the iconic Juan Valdez think of the competition?

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

WAMU 88.5

Remembering The Maryland Roots Of An American Gospel Legend

Rev. Charles Albert Tindley is considered one of the founding fathers of American Gospel Music, and at least one historian in Berlin, Maryland, would like to hear more about his Maryland roots.

NPR

Sweet Deal? Chocolatier Lindt Buys Russell Stover

The purchase would make the combined company the No. 3 chocolate maker in North America. The deal's value is estimated at around $1.5 billion.
WAMU 88.5

Maryland's Andy Harris Defends Move To Block D.C. Marijuana Bill

The Maryland Republican Congressman who moved to block a bill that would decriminalize marijuana in D.C. defended his actions and criticized the move to boycott businesses in his district, which includes popular tourist destination Ocean City.

NPR

Looking For Free Sperm, Women May Turn To Online Forums

Bypassing commercial sperm banks, thousands are logging on to websites where women can connect with men at no cost. Anecdotes abound, but the scope of the unregulated activity is unclear.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.