In The Summer, Univision Is Numero Uno | WAMU 88.5 - American University Radio
Filed Under:

In The Summer, Univision Is Numero Uno

Play associated audio

For three consecutive weeks this summe, Spanish-language TV network Univision won the primetime ratings among young adult viewers. The network is bragging about its primetime ratings domination with full-page ads in the LA Times, New York Times and Wall Street Journal. It's English-language video exclaims: "For the first time ever, Univision is now the number one network in any language."

Univision has topped the ratings before in the summer, but never for this long. For an unprecedented three weeks, it scored with viewers aged 18 to 49. "These are the audiences that advertisers die for," says blogger Laura Martinez, who follows Spanish language media. She notes that Univision came in fourth, beating NBC in the crucial February sweeps period.

This time of year, Univision runs fresh new telenovelas while the other networks air old episodes from last season and cheap reality shows. "It's summer, they're running against reruns, against boring realities," says Martinez, "but I think it's pretty impressive and it's definitely history making."

Over the past few weeks, Univision has aired important soccer tournaments (Copa Oro and CONCACAF). And its 10th annual "Premios Juventud," a sort of People's Choice award show, featured a much-tweeted-about performance by Jennifer Lopez and Pitbull.

Mostly, though, viewers are tuning in to watch popular telenovelas imported from Mexico's Televisa network. The highlight of last week's Por Que El Amor Manda (Because Love Rules) was the showdown between two women rivaling for the love of the arrogant Rogelio. Meanwhile, the Mexican jet-set was at it again on the melodrama Amores Verdaderos (True Loves). And audiences tuned in to follow the convoluted love lives of mariachi musicians on Que Bonito Amor (What Beautiful Love).

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

Maggie Gyllenhaal Is 'The Honorable Woman': A Series Both Ruthless And Rewarding

The eight-part drama that begins Thursday stars Maggie Gyllenhaal as a British baroness with an Israeli passport. She's a fearless actor in a show full of kidnappings, seductions and betrayals.
NPR

When China Spurns GMO Corn Imports, American Farmers Lose Billions

China has been a big and growing market for U.S. corn. But then farmers started planting a kind of genetically engineered corn that's not yet approved in China, and the Chinese government struck back.
NPR

Congress Approves $16.3 Billion VA Health Care Bill

A 91-3 vote in the Senate will send the landmark VA legislation, meant to address widespread problems in the VA health care system, to President Obama for his signature.
NPR

Can Pinterest Compete With Google's Search?

Pinterest has created a database of things that matter to humans. And with a programming team that's largely been hired away from Google, the company has begun offering what it calls "guided search."

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.