Louisville TV Station Promises Not To Hype Breaking News
By: David Folkenflik
July 5, 2013
Sick of the hype that desperate local TV news programs use to try to draw viewers, a station in Louisville, Kentucky, is making a bold promise: If news isn't breaking at that moment, the station won't call it breaking news. It is part of a new compact with viewers and advertisers not to hype the news.
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