Despite Digital Platforms, TV Still Relies On Word Of Mouth | WAMU 88.5 - American University Radio

Despite Digital Platforms, TV Still Relies On Word Of Mouth

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TV is still a huge topic of conversation on and offline, according to recent research. In fact, conversation about TV is growing in the last few years. And face-to-face word of mouth still has tremendous power when it comes to attracting new viewers to a show. TV still seems to be the most influential medium when it comes to shaping American culture.
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