What Is The Effect Of Asking Americans To Think About The Greater Good?
By: Steve Inskeep and Shankar Vedantam
March 19, 2013
Often times politicians pitch "the common good" when proposing changes to social policy. Psychologists now think this kind of appeal may backfire and actually unmotivate Americans. What is the effectiveness of different kinds of public appeals?
From time to time during this election season we'll be introducing you to ordinary people that our reporters meet out on the campaign trail. Today: a snapshot from a Donald Trump rally in New Hampshire.
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