Advertisers Want Eye Balls On Sunday's Super Bowl | WAMU 88.5 - American University Radio

Advertisers Want Eye Balls On Sunday's Super Bowl

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About 110 million people are expected to tune in to watch the game between the Baltimore Ravens and the San Francisco 49ers. Some might be watching just for the ads. Steve Inskeep talks to Tim Nudd, a senior editor at Adweek, to find out more about advertisers' game plans.
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