An Entrepreneur Expands The Lego Universe | WAMU 88.5 - American University Radio
Filed Under:

An Entrepreneur Expands The Lego Universe

Play associated audio

Lots of good business ideas have emerged from kids' play. Seattle-area resident Will Chapman could thank his youngest son. At the age of 9, he wanted to know all he could about World War II and was using Lego toys to act out history. But his son was stymied — he couldn't find all the pieces he wanted.

Each year Lego turns out 19 billion plastic bricks, figures and gears for building things. But sometimes, it seems, even 19 billion isn't enough.

"So we said, 'Let's try to make them out of Lego bricks.' But you can't. You can't make the weapons and the helmets he was looking for with the parts Lego has, so I said, 'Let's try to make them ourselves,' " Chapman says.

"I just assumed it was another one of his creative adventures," says Will's wife, Jennifer. "I really had no idea it was going to become a business."

But one thing led to another. Chapman would soon give up his day job as a software engineer and become an entrepreneur.

As soon as you walk in the door of the company known as BrickArms, you know you're in the lair of a Lego addict. Just about everywhere you look in this modest industrial space occupied by just Chapman and his wife, you see blank Lego pieces such as heads and torsos in multiple colors.

You see display cases filled with authentic Lego minifigures along with Chapman's own creations, like a World War II soldier wearing a bandolier with ammunition pouches, a canteen and suspenders.

Pretty amazing, considering the figure is only about an inch and a half tall. But there's more.

"He's got a T-shirt and a little bit of his neck showing, and on his back he's got a medical kit, he's got a utility pouch, he's got a couple of wrinkles, showing how that shirt might look if it were made of material," he says.

You won't find anything quite like this that's made by Lego. Christoph Bartneck, who's written extensively about Lego and compiled a catalog of its minifigures, says Lego makes weapons and fighters from the Wild West and the fantasy world, "but anything from the great wars or modern warfare is something they do not do."

He says it's a decision based on the company's philosophy about what is appropriate for Lego play.

"And war themes don't really blend in there very well. The secondary market, of course, satisfies this need," he says.

Now, you might think Lego would try to sic its lawyers on companies like BrickArms — but it doesn't. And while Lego doesn't publicly endorse them, it acknowledges they offer something some of its fans want.

Chapman is free to turn blank Lego pieces, which he buys in bulk online, into custom figures. For his weapons, which typically retail for about $1 a piece, he uses computer-aided design programs and then makes a prototype using what's essentially an enhanced hobby-grade machine.

Chapman has taught himself a lot about design and the manufacturing process, but is quick to say that advanced technology and software allow him to do things he couldn't have done just a few years ago.

"I'm constantly amazed that one person can do all this, that I can create something that didn't exist," Chapman says. "Who gets to play with lasers and CNC machines and injection molders and fancy printers? It's the most fun job I've ever had."

Chapman says while he's not getting rich at BrickArms, he's doing just fine.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

WAMU 88.5

Art Beat With Lauren Landau, Sept. 18

You can attend an annual Latin American film festival or see a new play about strength, war and family.

NPR

From Coffee To Chicory To Beer, 'Bitter' Flavor Can Be Addictive

If you don't think you like bitter foods, try them again. Jennifer McLagan, the author of Bitter: A Taste of the World's Most Dangerous Flavor, is on a mission to change hearts and minds.
NPR

Ukrainian President Thanks Congress For Supporting Freedom

Petro Poroshenko called Russia's annexation of Crimea a "cynical act of treachery." He is in the U.S. meeting with President Obama and others to lobby for increased aid to fight insurgents.
NPR

Apple: iOS 8 Prevents Cooperation With Police Unlocking Requests

In the rollout of its new mobile operating system, Apple says it has made it technically impossible for the company to unlock phone data, even in response to a law enforcement warrant.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.