YouTube Trends: Politics And Pop, Yes, But Education And Science, Too | WAMU 88.5 - American University Radio

YouTube Trends: Politics And Pop, Yes, But Education And Science, Too

Play associated audio

The explosively silly, manically paced music video "Gangnam Style" from South Korea has been getting about three million views a day on . Youtube. The company's trends manager, Kevin Allocca, said yes, Korean pop — K-Pop — is big, which we've talked about before.

But Allocca also brought up educational and science videos as major trends. Really.

"Educational videos have been viewed seventy percent more this summer than last summer," he says, citing the popularity of entire channels including Minute Physics and ASAPScience, as well as science star Bill Nye. Nye, Allocca says, happens to be one of the top rising searches on Youtube. That's partly because of a recent video in which Nye provocatively suggested to creationists that they refrain from teaching their kids to deny evolution.

"Because we need them," he explained. "We need scientifically literate votersand taxpayers for the future. We need engineers that can build stuff, solve problems."

That video got over a million views in less than a week, says Allocca. Now it's one of Youtube's most-viewed and most-discussed videos. He adds one sign that science videos are trending is when you see famous physicists getting autotuned and remixed.

It's less surprising that presidential politics are also trending. Hugely. "Just in the past 30 days, we estimate that our viewers have spent more than 20 years watching Obama and Romney videos," Allocca says, with the slightest note of rue.

What's really rather amazing is the fact, Allocca adds, is that since April, almost 600,000 videos have been posted on YouTube mentioning one of the candidates in some way. That's quadruple the 136,000 videos posted during the same period during the last election in 2008.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

FX's 'The Bridge' Finds Authenticity In Spanish-Language Scenes

NPR's TV critic Eric Deggans visited the set of FX's cross-border crime drama, discovering the way the show's Spanish-language scenes help reveal new dimensions to the series' Mexican characters.
NPR

From Kale To Pale Ale, A Love of Bitter May Be In Your Genes

Researchers have found a gene that affects how strongly you experience bitter flavors. And those who aren't as sensitive eat about 200 more servings of vegetables per year.
NPR

Sen. Warren: We Need Regulators Who 'Work For The American People'

Elizabeth Warren says new recordings of conversations by Federal Reserve officials show that the same kind of cozy relationships that led to the 2008 meltdown have continued.
NPR

'Ello' Aims For A Return To Ad-Free Social Networking

Ello is the viral social network of the moment. Ad free, invite only and with the option of anonymity, it's generating tons of chatter as the latest alternative to Facebook.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.