Despite Layoffs, Google's Motorola Strategy Aims At Innovation | WAMU 88.5 - American University Radio
Filed Under:

Despite Layoffs, Google's Motorola Strategy Aims At Innovation

Play associated audio

Google is shaking things up at its new subsidiary Motorola Mobility, announcing Monday that it will lay off 20 percent of the company's global workforce. Its strategy is to create a small division led by a technology star to spur innovation at the company that invented the cellphone.

Layoffs at any company are rough, but Charles Golvin at Forrester Research says it's likely employees at Motorola would prefer what's going on there to what's happening at some of their competitors.

"Google is investing in hardware design and innovation," Golvin says.

Companies like Nokia and RIM, the maker of the BlackBerry, however, are fighting for survival.

Google makes the world's most popular smartphone operating system, Android. And though Motorola Mobility lost a quarter of a billion dollars last quarter, Google is still immensely profitable.

The challenge for Google, as it absorbs Motorola, will be to convince companies like Samsung and HTC that it's still going to treat them fairly when it comes to handing out new versions of Android.

"I'm sure Samsung is worried about that," Golvin says.

He says Google has gone out of its way to reassure phone makers like Samsung that whoever can make the best devices — not "whoever has the best relationship with Google" — will win in the marketplace.

If Motorola can't get a leg up on the competition through software, however, it will have to compete in other ways. And that, say Google insiders, is where Regina Dugan comes in.

Dugan was the first woman to lead the Defense Advanced Research Projects Agency. At DARPA, she was known for pushing her employees and asking them what they would do if they couldn't fail.

"If you really ask yourself this question, you can't help but feel uncomfortable," Dugan said at a TED conference, "because when you ask this question, you begin to understand how the fear of failure constrains you."

Dugan backed DARPA research into advanced domestic manufacturing techniques, and she challenged scientists to build lithium-ion batteries smaller than grains of sand, earning praise from academics and military brass.

She left DARPA this spring and now heads a small group within Motorola called Advanced Technology and Projects. Those projects just might provide a hint of where Motorala Mobility may be headed.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Weekend Musher Finds Dogs Keep Her Hanging On

Julia Bayly of Fort Kent, Maine, works as a reporter at the Bangor Daily News. Her passion outside of work is dog sledding. It's the latest installment in our hobby series "Alter Egos."
NPR

When Zero Doesn't Mean Zero: Trans Fats Linger In Food

One in 10 packaged foods still contains trans fats, according to a new study. The problematic oils give foods a rich taste and texture and extend shelf life, but have been linked to heart disease.
NPR

Rep. Ryan Calls For 'Culture Of Inclusion' To Tackle Poverty

Congressman and former Republican vice presidential nominee Paul Ryan discusses his new book, The Way Forward: Renewing the American Idea.
NPR

New Amazon Series Pilots Fall Short Of A TV Revolution

NPR TV critic Eric Deggans ranks Amazon's new batch of five series pilots, asking why none of them seem break the rules of TV quite enough to draw attention.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.