TV Networks Turn To Celebrities To Boost Ratings | WAMU 88.5 - American University Radio
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TV Networks Turn To Celebrities To Boost Ratings

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ABC TV rolls out a new version of an old show Tuesday — this time its Celebrity Wife Swap. The old Wife Swap wasn't getting great ratings, so they needed to up their game. Eric Deggans, the TV and media critic for the Tampa Bay Times, explains what celebrities do for reality shows.
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