Newspaper Association Banks On Smart Being Sexy | WAMU 88.5 - American University Radio
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Newspaper Association Banks On Smart Being Sexy

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"Smart is sexy" is the tagline for a new ad campaign the Newspaper Association of America just rolled out. The Internet has stolen readers and advertising dollars from newspapers, which are still trying to find a way to be profitable. Visits to newspaper websites are up over the past year, but the association wants to seduce more readers.
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