Doritos Developer Arch West Dies At 97 | WAMU 88.5 - American University Radio
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Doritos Developer Arch West Dies At 97

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Arch West, who invented Doritos more than 45 years ago, died last week in Dallas at age 97. He was a Frito-Lay marketing vice president when he developed the chip, inspired by a bag of toasted tortillas he bought on a family vacation in Southern California. Despite some resistance from the company, he ushered in a whole new era of junk food.
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