Transcripts

Conquering The Business World At Age 11

MS. REBECCA SHEIR

00:00:03
But before we get to that, we all remember our first gig, right? Maybe it was an early morning paper route or a weekend babysitting shift. In my case, it was a summer serving up waffle cones and smoothies at a frozen yogurt chain, the first time froyo was considered cool. But for an 11-year-old girl in Prince George's County, Md., her first job, well, it's a little bit different.

MS. GABRIELLE JORDAN WILLIAMS

00:00:26
I'm Gabrielle Jordan Williams and I'm the founder and CEO of Jewelz of Jordan and author of the book "The Making of A Young Entrepreneur."

SHEIR

00:00:37
The subtitle of the book, published just last month, is "A Kids Guide to Developing the Mindset for Success," which is pretty much what Gabby has done with her handmade jewelry business. So this is where all the magic happens?

WILLIAMS

00:00:50
Yeah.

SHEIR

00:00:51
We're at Gabby's home in Upper Marlboro, in what's known as The Jewelry Room.

SHEIR

00:00:55
Your room is so cool. I like the different colored walls. In the corner, Gabby has boxes and boxes of jewelry making materials, you know, different stones and beads.

WILLIAMS

00:01:04
These are just kind of shells. Stuff -- the gold stuff. These are the silver. They're organized in a specific way. So...

SHEIR

00:01:12
Gabby founded Jewelz of Jordan, and that's Jewelz with a Z, as she's careful to point out, two years ago when she began selling jewelry at various events around Baltimore. Last year, she got her business license and this year she launched her website, JewelzofJordan.com, where you can browse and purchase three lines of accessories, ladies, young ladies and a matching mother-daughter series called Mommy and Me.

WILLIAMS

00:01:35
Right now, I'm working on the daughter half of the mother-daughter necklace which is this triple strand pearl necklace with the small flowers.

SHEIR

00:01:46
Ooh, Gabby's father, Ron Williams, says she's been drawn to bright shiny things ever since she was little.

MR. RON WILLIAMS

00:01:52
You know, I think her first thing was seeing the moon and looking at it and going, moon, moon. And she thought it was like a big gem in the sky.

SHEIR

00:02:00
But he noticed his daughter's entrepreneurial spirit even before that.

WILLIAMS

00:02:04
From the womb, she knew two things. She knew that, one, she was going to be a Redskins fan. The other thing was she knew that she was never going to work for anybody else.

SHEIR

00:02:12
And, indeed, as founder and CEO, these days Gabby's pretty much calling the shots. In fact, she has a dedicated team working for her right in-house. She has her mom, Marcella.

MS. MARCELLA WILLIAMS

00:02:23
I am her supporter, fan club President, marketing director.

SHEIR

00:02:27
Her 13-year-old brother, Daniel.

MR. DANIEL WILLIAMS

00:02:28
In sales, I'm her PR, with her book, I'm her editor. When she's tired, I'm her brother. I mostly make her laugh and stuff.

SHEIR

00:02:36
And, of course, she has Ron.

WILLIAMS

00:02:38
I'm a filmmaker so what I've been able to contribute is a lot of the graphics and images and videos for her page.

SHEIR

00:02:46
But it isn't like it's all work and no play in the Williams' house. I mean, sure, Gabby runs this business where she's tossing around terms like income and profit and markup and giving keynote speeches at entrepreneurial and youth events. But there's something Ron and Marcella never want her or themselves to forget.

WILLIAMS

00:03:03
She's just a child. She's just a child. We constantly ask her, how are you feeling today? Is this too much? Have I been putting too much pressure on you? Sometimes, yes, sometimes no. So -- and then I know, okay, I need to back off a bit. So communication is the key to it all.

SHEIR

00:03:19
Another key, says Gabby, is good old fashioned laughter.

WILLIAMS

00:03:23
I am still a child, well, beyond entrepreneur because someone is always cracking a joke in the middle of when I'm just about to fall out. I just -- someone just seems to crack a joke or be funny, period.

SHEIR

00:03:38
And more often than not, that someone is Daniel, who, by the way, is a bit of an entrepreneur himself.

WILLIAMS

00:03:43
I review movies and books. Yeah, I don’t really like it when people waste their money on movies that aren't good.

SHEIR

00:03:49
In fact, Gabby says entrepreneurship pretty much runs in the family blood.

WILLIAMS

00:03:53
My ancestors were all entrepreneurs and so it built a foundation of becoming an entrepreneur.

SHEIR

00:04:01
Now, she's hoping to inspire other young people to do the same with her new book, which started as a writing project for school.

WILLIAMS

00:04:08
It's talking about that kind of things, not be afraid, to follow your dreams, to watch out for dream killers.

SHEIR

00:04:14
What's a dream killer?

WILLIAMS

00:04:15
Someone that hates on you because maybe they're jealous or saying that you're a phony.

SHEIR

00:04:24
You want to stay away from that.

WILLIAMS

00:04:25
Yes.

SHEIR

00:04:26
Though she's aiming the book at children, Gabby closes it with a message to parents.

WILLIAMS

00:04:31
"Always encourage and support your children's business and dreams. My parents support and encourage me and that helps me work harder and dream bigger and it builds my self esteem. They see the bigger picture for me and that helps me believe that I can do anything I set my mind to."

SHEIR

00:04:49
And one of those things is one day heading to New York to attend the Gemological Institute of America. But no matter where this aspiring entrepreneur winds up, it's a pretty safe bet she's in store for one bright, shiny future.

SHEIR

00:05:15
Gabrielle Jordan Williams will be selling and signing copies of her book "The Making of A Young Entrepreneur: A Kids Guide to Developing the Mindset for Success" in Landover, Md. on September 24th. We have more information, plus a like to Gabby's jewelry collections, on our website metroconnection.org. We also have a link to the U.S. Youth Chamber of Commerce, dedicated to promoting entrepreneurship among young people, ages 13 to 25. So you can check that one out too.
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