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Always Be Selling: Competition in the Housing Market

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Donna Evers, with Evers and Co., estimates it would be 25 to 30 percent harder to sell a property if it's not "well put together." She says the right kind of furniture is critical to sell a home because "an empty house doesn't speak to you."
Kavitha Cardoza
Donna Evers, with Evers and Co., estimates it would be 25 to 30 percent harder to sell a property if it's not "well put together." She says the right kind of furniture is critical to sell a home because "an empty house doesn't speak to you."

Thousands of realtors are competing to survive in the cutthroat Washington housing market. And the old ways of catching people's attention -- e.g. putting ads in the newspaper and serving cookies at your open house -- no longer cut it. Kavitha Cardoza speaks with a few realtors to see what they're doing to cut through the clutter.

[Music: "Sell Sell Sell" by The Barenaked Ladies from Maroon]

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