Double Dollars At Dupont (Transcript) | WAMU 88.5 - American University Radio

Transcripts

Double Dollars at Dupont

MS. REBECCA SHEIR

13:21:10
Welcome back to "Metro Connection." I'm Rebecca Sheir. And today, we're talking firsts.

MS. BERNADINE PRINCE

13:21:16
Thank you, one, two, three, four, five there you go, thanks. You have a good day now.

SHEIR

13:21:21
And the place we're heading next...

PRINCE

13:21:23
We started in 1997 with 15 farmers. Sunnyside Farm and Orchard, Blackrock Orchard, Toyco (ph) Orchards.

SHEIR

13:21:29
...is itself a first.

PRINCE

13:21:31
...Smiths Meadow Farms, Subbolo (sounds like) which has buffalo. I mean the quantity and the variety of food that you can do. Oh, we just passed the gelato, see?

SHEIR

13:21:40
It's the Dupont Circle Farmer's Market, the first in the FRESHFARM Markets family. And as Bernadine Prince...

PRINCE

13:21:46
I'm co-founder and co-executive director of FRESHFARM Markets.

SHEIR

13:21:49
...will ever so proudly tell you, that family now includes 11 markets...

PRINCE

13:21:53
Six in D.C., four in Maryland and one in Virginia.

SHEIR

13:21:57
All producer-only.

PRINCE

13:21:58
Which means the farmer-grower is here selling what comes from Chesapeake Bay water shed region, which is about 150, 200 mile radius around the district.

SHEIR

13:22:06
The Dupont Market which, by the way, now has 42 producers is offering many firsts starting this weekend. It will open earlier at 8:30.

PRINCE

13:22:15
I've already had several of the hardcore customers that are already here in line at 8:30 say great.

SHEIR

13:22:19
It'll expand farther up 20th Street.

PRINCE

13:22:21
A lot of people say, ah, I don't go to Dupont. It's too crowded down there. Well, we're going to be relieving a little bit of congestion.

SHEIR

13:22:27
And it's teaming up with the local company Compost Cab.

PRINCE

13:22:30
You can buy a compost bucket and return your vegetable matter product back to the market every weekend and someone will actually take care of composting it for you.

SHEIR

13:22:38
But there's one first FRESHFARM isn't quite ready to launch at Dupont just yet, though believe me, it would love to. See, several of FRESHFARM's other markets...

PRINCE

13:22:47
Silver Spring Market, our little H Street Market and the White House Market offer something called Double Dollars. Basically, if people come to the market with supplemental income coupons...

SHEIR

13:23:01
FRESHFARM will double their money.

PRINCE

13:23:03
We give them up to $10 in matching dollars for them to buy fresh food at the market.

SHEIR

13:23:07
Prince says the program is a win, win. It's good for customers...

PRINCE

13:23:12
Because those food stamps can be used for any food product. They can buy Wonder Bread and stuff like that so why not make it so that they can buy fresh, healthy food at the market?

SHEIR

13:23:20
And...

MR. WIN SHAWLTIS

13:23:20
We still have honey crisp apples and the first thing in the spring will be asparagus and strawberries.

SHEIR

13:23:25
It's good for farmers like Win Shawltis (ph) of Quaker Valley Orchards.

SHAWLTIS

13:23:29
It increases our sales, number one, and it also brings better food into more houses.

SHEIR

13:23:33
But to start Double Dollars at Dupont, FRESHFARM needs to raise, well, let's just say a pretty penny.

PRINCE

13:23:41
It would require us to raise $20,000.

SHEIR

13:23:43
Okay, let's just say a lot of pretty pennies.

PRINCE

13:23:45
Last year, we gave out a little over $19,000. For every dollar we give out, it costs us a dollar in administrative costs to the program.

SHEIR

13:23:53
Bernadine Prince says the goal is to raise the $20,000 by month's end and so far...

PRINCE

13:23:55
We've had gifts from $15 to $1,000. The support has been really great. One young couple said to me, I feel so blessed I can afford fresh, healthy food for my family. Thanks for making it possible for others who are less fortunate.

SHEIR

13:24:11
If FRESHFARM surpasses its goal, Prince says it could offer lower income shoppers even more incentives.

PRINCE

13:24:16
So instead of a $10 match, we could match $15 or $20. That really expands their food shopping. And food stamps can be used year 'round so we would hope to attract those families as regular year-round shoppers.

SHEIR

13:24:29
And they join the six thousand people who already flock to the Dupont Market each week, which, come to think of it, would make those longer hours and expanded space all the more worth it. To learn more about FRESHFARM Markets and the Double Dollars program and to find a farmer's market near you, check out our website, metroconnection.org
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