What Does Cold Sound Like? | WAMU 88.5 - American University Radio
Filed Under:

What Does Cold Sound Like?

Play associated audio

Can you hear the difference between hot and cold?

A British marketing firm called Condiment Junkie wanted to know the answer. They specialize in sound design for all sorts of advertisements, like this one for Twinings Tea.

The marketers wanted to know: Can people hear the difference between a hot cup of tea being poured and, say, a cold beer? And is it possible to make a hot drink sound hotter or a cold drink sound more refreshing?

So they did an experiment. They played sounds of hot and cold water being poured into glasses and asked people to guess: hot or cold? The results were kind of insane. Ninety-six percent of people can tell the difference between hot and cold, just by the sound.

So, can you hear the difference?

Glass 1

Glass 2

Check back for the answers Sunday at 5 p.m. ET, and tune into All Things Considered on Sunday evening for an explanation of how it works.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

WAMU 88.5

Art Beat With Lauren Landau, Oct. 30

Two film festivals open in the D.C. area this week.

NPR

VIDEO: You Don't Know Jack-O-Lanterns

Explore the guts and glory of pumpkin science with Skunk Bear's latest video.
NPR

Tunisia's Secularists Victorious In Parliamentary Vote

The Nidda Tounes (Tunisia Calls) party won just under 40 percent of the seats, beating out the ruling Islamist Ennahda party.
NPR

In EU, Google Faces Next Chapter With New Competition Chief

A new commissioner takes over the case on Nov. 1 and that has many wondering what that means for Google and its long-running antitrust case.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.