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Can you hear the difference between hot and cold?
The marketers wanted to know: Can people hear the difference between a hot cup of tea being poured and, say, a cold beer? And is it possible to make a hot drink sound hotter or a cold drink sound more refreshing?
So they did an experiment. They played sounds of hot and cold water being poured into glasses and asked people to guess: hot or cold? The results were kind of insane. Ninety-six percent of people can tell the difference between hot and cold, just by the sound.
So, can you hear the difference?
Check back for the answers Sunday at 5 p.m. ET, and tune into All Things Considered on Sunday evening for an explanation of how it works.